Worcestershire Welcomes Breastfeeding
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WWB approved business Pepper & Oz, Malvern
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What is Worcestershire Welcomes
Breastfeeding?
The Worcestershire Welcomes
Breastfeeding symbol indicates that:
. Breastfeeding mothers are welcome
. Staff are positive and supportive of breastfeeding
. A discreet facility will be made available if requested, and
if possible
. An acceptable standard of cleanliness, warmth and comfortable
seating is provided.
Click here for the list of Worcestershire
Welcomes Breastfeeding approved
businesses.
Aims
. To develop a local network of quality assured breastfeeding
friendly premises offering positive support to breastfeeding
mothers, so they can feed their babies confidently and comfortably
when out and about in the community
. To encourage commercial, voluntary and statutory premises to
adopt a quality standard and to display the Worcestershire Welcomes
Breastfeeding logo.
If you have a business or premises you would like
accredited with the Worcestershire Welcomes Breastfeeding logo,
please click here to see our pack or contact us on WWB@worcestershire.nhs.uk.
Popular picnic in the park
launches Worcestershire Welcomes Breastfeeding

The Family Picnic in the Park took place at the Worcester
Woods Country Park on June 24th, during National Breastfeeding
Week (June 21 to 27). The event included fun and activities for
mothers, babies and children, including baby massage, sand treasure
hunts, story sacks, bounce and rhyme sessions and more. Mums
received free gifts and got information, support and advice on breastfeeding. Breastfeeding
workshops were provided on the day when requested. The
event saw lots of families bring their own picnic and set up
camp in the beautiful sunshine, all in support of breastfeeding in
Worcestershire.
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The event provided a relaxed atmosphere for mothers and babies,
with a quiet area for breastfeeding mothers if requested. It
not only provided breastfeeding mums with a chance to get together
to celebrate the benefits of breastfeeding, but also saw the launch
of Worcestershire Welcomes Breastfeeding - a new initiative aimed
at encouraging the county's businesses to make their premises
welcoming to breastfeeding mums.
Children's centres, leisure centres, hospitals across the county
and the Orchard Cafe at Worcester Woods were awarded by Dr Richard
Harling (Director of Public Health) with the Worcestershire
Welcomes Breastfeeding status. They will now be displaying the logo
in the window of their premises so all mums know they are welcome
to breastfeed.
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Sian Welsh & Laura Palin (Redditch Children's centres)
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June 2010 Life Channel Breastfeeding
campaign
"I was delighted to see
how popular the breastfeeding event was with parents and parents to
be. I'm hoping that the event will have introduced more families to
the park knowing that it is a breastfeeding-friendly
venue."
Andy Maginnis
Countryside Manager
Worcestershire County Council's
Countryside Service
Contact Us
For comments or expressions of interest please email us at
Worcestershire Welcomes Breastfeeding on: WWB@worcestershire.nhs.uk.
Last updated on 30 March 2012